Name(s):
Maram Ali Mohamed
University:
Cairo University
Name(s) of instructor(s):
Mohamed el Barmelgy
Ingy el Barmelgy
Sherin Gammaz
Ahmed Essam
Country:
Egypt
Brief About The Project:
Place Branding for Port Said is the key for re-energizing the city, saving and bringing back its value, and giving it the unique image that had been lost with time. This will be achieved by highlighting the city’s potentials, raising awareness, training the community and the visitors and improving their creative energies and talents.
This will encourage the communication between multicultural groups of people, in order to involve community in the process of conserving and enhancing their heritage, and to bring back the cultural mix to Port Said.
